Magento is a fully featured e-commerce web application launched on March 31, 2008. It was created by Varien, building on components of the Zend Framework.

• Magento has extensive third-party integration (including Google Merchant Services - ideal for search engine optimisation), Google Checkout and integrated PayPal support
• A vibrant community of template developers means you can quickly and easily find the perfect theme for you online store - and if you can't find one exactly, the templates can be customised to your needs
• A solid order processing mechanism means you have full control over every step of the order process, from payment provider support to shipping and delivery, to taxes, promotional codes and discounts