Domain Name Cloaking (also called domain name masking) is the process of taking information from a website and displaying it under your own website or domain name. It allows the destination website that you plan on cloaking (masking) appear as if it is being delivered via your domain name. This is particularly useful if you have a website that you don’t have administrative control over that you would like to display under your domain name, for example a personal blog on a free blog providers website.

Domain name masking can also be used to strengthen your business branding; as your business domain name is always visible at all times in your visitors address bar.